How much does the business earn on all the money used to run it, borrowed or not?
Return on Capital Employed (ROCE)
Lesson 5 of 11 · Efficiency
ROCE is operating profit for every ₹100 of capital in the business, counting both the owners' money and loans.
In everyday life
Your stall runs on ₹80 of your own money and ₹20 borrowed from an uncle. ROE only looks at your ₹80. ROCE looks at all ₹100, so borrowing can't flatter it.
How it's worked out
Example: Sunrise Tea, a made-up company that sells packaged tea across India.
In words: ₹17.6 of operating profit for every ₹100 running the business.
Try it yourself
Move the sliders and watch the answer, the picture and the verdict change together.
₹17.6 of operating profit for every ₹100 running the business.
- Operating profit
- The rest
Each dot is 1 of every 100 in “capital employed”.
Rough guide
- Weak
- Okay
- Good
What's a good number?
How to read it
Good signs
- ROCE higher than ROE usually means little debt.
- Steady ROCE above 15% points to a business with an edge over rivals.
Watch out for
- Not used for banks: for them, borrowing (deposits) is the raw material, so this formula doesn't fit.
Read it with
For learning only. Example companies are made up, and the rough guides are rules of thumb, not targets. Nothing here is advice to buy or sell any stock.