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How much does the business itself earn, before loans and tax get their share?

Operating Profit Margin

Lesson 2 of 11 · Profit

Operating margin is profit from the core business as a share of sales, before interest and tax are paid.

In everyday life

Two samosa stalls sell the same and spend the same on ingredients. One borrowed money to start, the other didn't. Their operating margin is the same, because it ignores how the stall was paid for.

How it's worked out

Example: Sunrise Tea, a made-up company that sells packaged tea across India.

Operating profit
profit from the business itself, before paying interest and tax (also called EBIT)
₹220 Cr
Sales
all the money that came in from selling its products
₹1,100 Cr
× 100
Operating margin
20%

In words: ₹20 of every ₹100 of sales is profit from the business.

Try it yourself

Move the sliders and watch the answer, the picture and the verdict change together.

₹ Cr
₹0 Cr₹1,000 Cr
₹ Cr
₹50 Cr₹5,000 Cr
Operating marginDecent
20%

₹20 of every ₹100 of sales is profit from the business.

  • Operating profit
  • The rest

Each dot is 1 of every 100 in “sales”.

Rough guide

Operating margin 20%
  • Thin
  • Decent
  • Strong

What's a good number?

  • Thin

    Up to 10%

  • Decent

    10% to 20%

  • Strong

    Above 20%

Because it leaves out loans and tax, this is the fairest way to compare how well two businesses are run.

Key number in the sector guides for IT services, Pharma and FMCG.

How to read it

Good signs

  • Stays steady even when raw-material prices jump: a sign of pricing power.
  • Rises as the company grows (costs are spread over more sales).

Watch out for

  • Big swings from year to year mean the business depends on things it can't control, like crop or oil prices.
All lessons

For learning only. Example companies are made up, and the rough guides are rules of thumb, not targets. Nothing here is advice to buy or sell any stock.